eToro is a multi-asset and social trading broker founded in Israel. The company focuses on copy trading and financial services. It has registered offices in Israel, Cyprus, the US, the UK, and Australia. eToro was valued at $800 million in 2018.
Initially called RetailFX, the company was founded by David Ring and the brothers Ronen and Yoni Assia in 2007 in Tel Aviv. Yoni Assia is the CEO of the company to this day.
From the time it was founded until 2013, eToro raised $31.5 million in four funding rounds. Investment companies have invested more than $162 million in the company so far. It had 13 million accounts in the spring of last year.
eToro also offers an online platform version presenting forex trading online as a game series in a visual trading mode. At first, the platform was only available for downloading. It included visualizations presenting trading as a currency race. Eventually, the platform launched the WebTrader web-based trading platform and Expert Mode, a professional trader’s application.
Since the beginning, eToro’s founders and owners have been focused on social investing, social trading, and social networking by means of currencies, indices, commodities, stocks, and other instruments. They are focused on online experiences and mobile platforms.
In terms of staff, eToro’s truly aiming for the ‘cream of the crop.’ This is line with management policy to direct and reinforce the brand. All of the company’s employees are professionals in their niche with great experience in trading, technology, innovation, social media, marketing, customer service, and more.